Guillermo Martinez

Guillermo Martinez

Founder, Tektique


As a Senior Executive with over 8 years of experience leading modern engineering capabilities, I have a proven track record of driving revenue and sales by optimizing employee talent and streamlining procedures. With exceptional interpersonal and communication skills, I have successfully established and managed matrixed
organizations that deliver increased productivity and customer satisfaction. My deep knowledge and expertise in software engineering have enabled me to identify and solve complex technical problems, provide guidance to technical teams, and enable and deliver innovation. I offer a unique combination of executive leadership
experience, deep technical and delivery knowledge, and a proven track record of driving results in Digital and DevOps Transformations.

From Idea to Reality: Prototyping and Innovation in the Age of Disruption
In a world where disruption is the new norm, innovation, and prototyping are essential to stay ahead of the game. But how do you move from idea to reality? Join us for a dynamic presentation that will equip you with the knowledge and tools needed to bring your ideas to life.

We’ll start by examining the principles and benefits of Agile and Lean methodologies, and how to apply them to your innovation product development process. We’ll also discuss the common misconceptions surrounding Agile, Prototypes, MVPs… and how to leverage them to accelerate your product launch.

From there, we’ll dive into the tangible practices and principles of prototyping, including wireframing, mockups, and MVPs. You’ll gain insights into designing for the first and happy flow of your product, and discover how to iterate and improve your prototypes quickly and efficiently.

But innovation is mainly about execution. That’s why we’ll explore the tools and technologies available for rapid prototyping, such as Figma, Sketch, low-code platforms, or real programming. We’ll also discuss the benefits of using cloud services for product development and delivery.

By the end of this presentation, you’ll be empowered to turn your ideas into reality and navigate the challenges of innovation and prototyping in the age of disruption. Whether you’re a product manager, entrepreneur, or innovator, you won’t want to miss this informative and inspiring presentation.